Privacy Policy

Outdoor Furniture Ideas Pty Ltd

Applies to Outdoor Furniture Ideas and the website at www.outdoorfurnitureideas.com.au.

Outdoor Furniture Ideas Pty Ltd ("we", "our", "us") is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose and protect personal information through our website, showrooms, sales process, customer service channels, AI-powered chat tools and related business operations.

1. What personal information we collect

Name, business name and contact details such as email address, phone number and delivery address
Billing and transaction information connected with orders, quotes and payments
Records of enquiries, support requests, reviews and other communications with us
Chatbot and enquiry information, including chat content, enquiry details, product interests and information you choose to provide through our website chat
Information about products viewed, website activity, device information, IP address, browser type, approximate location, pages viewed and time of interaction
Marketing preferences and engagement data, including whether emails are opened or links are clicked
Information generated or inferred by automated systems, such as product preferences, enquiry category, lead priority, customer segment or likely product interests

2. How we collect personal information

We collect personal information directly from you and automatically through your use of our website. This may occur when you place an order, request a quote, submit an enquiry, contact us by phone or email, sign up to receive marketing material, visit our showrooms, interact with our website chat or AI-powered enquiry tools, or interact with our website, ads or social media content.

Where we collect personal information through an AI chat widget or automated enquiry tool, we aim to provide a clear collection notice at or before the point of collection so you understand that the tool is AI-powered, what information may be collected and why it is being collected.

3. Why we collect, hold and use personal information

Process payments, quotes, orders, deliveries, returns and customer service requests
Communicate with you about products, stock availability, pricing, order progress and support matters
Respond to chat enquiries, identify relevant products and assist with quotes, orders and service requests
Operate AI-powered chat, enquiry and customer support tools
Support lead management, customer profiling, product recommendations and customer service prioritisation
Improve our website, search functionality, product content, customer experience and business operations
Monitor, test and improve the accuracy, safety and performance of our AI, automation and customer support systems
Send marketing communications and promotional offers where permitted by law
Detect fraud, manage security, resolve disputes and comply with legal obligations

4. AI chat, automation and automated systems

We may use artificial intelligence, chatbot technology and automated systems to support customer enquiries, website search, product recommendations, customer support, internal analysis, marketing optimisation, lead management and service improvements.

If you use our website chat or AI-powered enquiry tools, we may collect and process personal information you provide through the chat, including your name, email address, phone number, enquiry details, product interests, chat content and any other information you choose to share. We may also collect technical and usage information such as your IP address, device information, browser type, approximate location, pages viewed and time of interaction.

We use this information to respond to enquiries, provide product guidance, assist with quotes and orders, improve our website and customer experience, manage leads, personalise communications, measure performance and support our sales and customer service operations.

Our AI chat and automation tools may assist our team by summarising enquiries, suggesting responses, identifying product interests, prioritising leads, supporting customer profiling or helping us understand what customers are looking for. AI-generated outputs may not always be complete or accurate, and we apply human oversight where appropriate, particularly before making important customer service, sales or account-related decisions.

Information entered into our AI chat or automation tools may be processed by third-party service providers that support the operation of those tools. These providers may store or process information in Australia or overseas, depending on their systems and infrastructure.

Please do not enter sensitive information into our website chat unless it is necessary for your enquiry. Sensitive information may include health information, financial account details, government identifiers or other information you would not want shared in a customer service context.

From 10 December 2026, Australian privacy law will require additional transparency in privacy policies where automated systems are used to make, or substantially assist in making, decisions that could reasonably be expected to significantly affect an individual’s rights or interests. To support transparency, we disclose that our systems may use personal information such as enquiry content, product interests, website behaviour, purchase history and engagement data to assist with lead management, customer profiling, product recommendations, marketing segmentation and customer service prioritisation. These systems may assist decisions about how we respond to enquiries, what products or offers may be relevant, how leads are prioritised and how customer communications are personalised.

5. Microsoft Clarity, Microsoft Advertising and website behaviour analytics

We partner with Microsoft Clarity and Microsoft Advertising to understand how visitors use and interact with our website through behavioural metrics, heatmaps and session replay. This helps us improve our website and market our products and services.

Website usage data is collected using first- and third-party cookies and other tracking technologies to measure product and service popularity and understand online activity.

We also use this information for site optimisation, fraud and security purposes, and advertising. For more information about how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.

6. Personalisation, analytics and profiling

We may analyse website behaviour, purchasing trends, enquiry content, product interests and engagement data to personalise content, recommend products, improve search results, tailor promotions and better understand how customers use our website. This may include audience segmentation, remarketing, campaign measurement, customer profiling, lead scoring and other forms of profiling connected with legitimate business, sales and marketing activities.

Where automated systems assist with personalisation, profiling, recommendations or lead management, we aim to use these systems in a way that is reasonable, transparent and subject to appropriate human oversight.

7. Cookies and tracking technologies

We use cookies, pixels, tags and similar technologies to operate our website, remember user preferences, measure traffic, improve performance and support marketing and advertising activities. These technologies may be provided by us or by third parties such as analytics, advertising, email, AI chat, automation or social media platforms. You can control cookies through your browser settings, although some website functions may be affected if cookies are disabled.

8. Disclosure of personal information

Payment providers and secure payment gateways, including PayPal and other processors we may use from time to time
Delivery, freight, warehousing and logistics providers
IT service providers, hosting providers, ecommerce and software platforms
Marketing, analytics, social media, advertising and email communication platforms
Customer support, AI chat, automation and lead management tools used in our operations
Professional advisers, insurers, auditors, regulators or authorities where required or authorised by law

9. Overseas disclosure

Some third-party providers we use may store or process personal information outside Australia, including in countries such as the United States and member states of the European Union. Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure the recipient handles the information in a manner consistent with the Australian Privacy Principles where required by APP 8. We may remain accountable for how that information is handled.

Third-party providers connected with AI chat, automation, analytics, advertising, email marketing, ecommerce, hosting and customer support may also store or process information overseas, depending on their systems and infrastructure.

10. Direct marketing

Where permitted by law, we may use your personal information to send newsletters, promotional emails, SMS messages or other marketing communications. We may also use website behaviour, enquiry history, product interests, purchase history and engagement data to personalise marketing communications and advertising. You can opt out at any time by using the unsubscribe link in the communication or by contacting us directly.

11. Data security and retention

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure. These steps may include access controls, secure software providers, payment gateway controls and internal process limits.

We retain personal information only for as long as reasonably necessary for business, legal, accounting and dispute resolution purposes. Chat transcripts, enquiry records and information processed through AI or automation tools may be retained where reasonably necessary to respond to enquiries, manage customer relationships, improve our services, maintain business records or comply with legal obligations.

12. Access and correction

You may request access to personal information we hold about you, or ask us to correct information that is inaccurate, incomplete or out of date. We may need to verify your identity before actioning your request.

13. Complaints

If you believe your privacy has been affected, please contact us first so we can investigate. If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

14. Changes to this policy

We may update this Privacy Policy from time to time. The latest version published on our website will apply from the date it is posted.

15. Contact us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us using the details below:

Entity
Outdoor Furniture Ideas Pty Ltd

Email
sales@outdoorfurnitureideas.com.au

Phone
Sydney: 02 9332 9112 | Melbourne: 03 9070 8962

Addresses
39 Mount Erin Road, Campbelltown NSW 2560
215-223 Roden Street, West Melbourne VIC 3003

Mobile
0423 328 895

Website
www.outdoorfurnitureideas.com.au

Last updated: May 2026