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NOON by Bloo: Exclusive to Outdoor Furniture Ideas

A Belgian-designed, rope-woven collection you won't find at any other retailer in the country.

Outdoor Furniture Ideas  ·  5 min read

The NOON collection: powder-coated aluminium, marine-grade rope and Ivory Boucle, in eleven pieces.

There's a specific reason you can't find NOON by Bloo anywhere else in Australia: we're the only retailer that stocks it. NOON is the work of Bloo, a Belgian design studio, developed under the creative direction of Pebl and brought into our outdoor lounge range as a dedicated collection rather than a one-off piece. If you've browsed it before and held off, here's the full picture: what NOON actually is, what it's made from, and why it's worth a proper look before you buy elsewhere.

No. 01

A Colour-Led, Rope-Woven Design Language

Most outdoor rope furniture on the Australian market chases the same neutral palette: sand, charcoal, taupe. NOON takes the opposite approach. It's a colour-led collection first, built around the idea that an outdoor setting can carry the same design confidence as an indoor room, without giving up any of the weather performance that outdoor furniture needs.

The frame is powder-coated aluminium, chosen for the same reason it's the standard across premium outdoor furniture: it resists rust, holds its colour under UV exposure, and shrugs off salt air in coastal homes. Over that frame, Bloo weaves a 6mm Olefin rope, a synthetic fibre that resists moisture and fading far better than natural fibre alternatives. The seating itself is finished in Ivory Boucle upholstery, a textured, tactile fabric that reads as indoor-quality softness in a genuinely outdoor-rated piece.

6mm Olefin rope over a powder-coated aluminium frame: built to hold colour, not just shape.

No. 02

Eleven Pieces, One Considered Collection

NOON isn't a single hero product with a few accessories bolted on. It's a genuine collection spanning lounging, relaxing and entertaining, which means you can furnish an entire outdoor room in one consistent design language rather than mixing brands and hoping the finishes read as intentional.

• NOON Outdoor Armchair: the entry point into the range, and the easiest way to sample the design before committing to a full setting.
• NOON 3-Seater Outdoor Sofa: the anchor piece for a lounge setting, built on the same aluminium-and-rope construction as the rest of the range.
• NOON Outdoor Sunlounger: extends the collection to poolside use without switching design languages.
• NOON Modular Corner Lounge: for larger entertaining areas that need a full corner configuration.
• NOON 2-Seater Outdoor Swing: the statement piece of the range, and not something you'll find replicated at any other Australian retailer.

“NOON by Bloo is available exclusively in Australia through Outdoor Furniture Ideas. You won't find this collection anywhere else in the country.”

No. 03

Why the Exclusivity Actually Matters

It's easy to treat "exclusive" as a marketing word rather than a practical one, so here's the practical version: if you buy NOON, you're not going to walk into a display home, a friend's renovation, or a competitor's showroom and see the exact same setting. For homeowners who've spent time getting a design right, that matters more than it sounds. It also means the range hasn't been discounted and copied across a dozen retailers the way more widely distributed outdoor ranges eventually are, so the design integrity Bloo intended stays intact.

There's a second, more useful reason to take the exclusivity seriously: because we're the only Australian stockist, our team is the only place you can get first-hand advice on how NOON pieces mix with the rest of a setting, what maintenance the rope weave actually needs, and how the range compares to alternatives you may already be considering.

View the Full NOON Collection

See It in Person

Before You Decide

Rope-woven furniture is one of the few outdoor categories where photos genuinely undersell the product. The weave, the boucle texture and the way the powder-coated frame catches light all read differently in person than on a screen. 

• Start with the armchair if you want to sample the design without furnishing a whole setting.
• Ask about the modular corner lounge if you're planning a larger entertaining area and want it configured to your actual space.
• Bring your outdoor colour scheme so our team can talk through how NOON's palette sits against what you already have.